Arpit Raj, the founder of Chaai Seth holds BBA in Travel, Tourism & Hospitality, and an MBA degree in Marketing. The co-founder Prateek too is an MBA-Finance grad and worked with KPMG. Arpit Raj started the “chai” concept back in 2015 in Shillong.
Success Story: Chai, for Indian is not just a regular beverage but an emotion. Our day is empty, dull and tiring without the “energy drink”. Sitting with your friends on a chai tapri, chit-chatting, and having heart-to-heart conversations while sipping tea are some of the best moments of our lives. Nothing can match the joy.
Chai business is also now on trend. Almost everyday we see a new chai wala in the news who is building a successful business. However, not everyone has the potential to grow and expand in PAN India level, as it requires a lot of dedication, taste stability and discipline.
But, a boy from Bihar who was studying in Shillong quit his well-paying job to launch the startup, called Chaai Seth. Arpit Raj with the help of his friends collectively invested 50,000-60,000 and started a small Tea tapri in Shillong, Meghalaya in 2015. “There was no brand name. It was just started,” he said. He was in the hilly state pursuing his BBA in Hospitality.
Speaking to Tribalbox.com, Arpit said that he and his friends would often roam the streets of Shillong looking for good food joints. However, studies coupled with a hectic curriculum meant the boys would only get free late into the night when the town was too dark to permit meanderings…Read more