About Chaai Seth

We are working in the Tea Franchise & Chai Franchise Business since 2019

Bractburd is a F&B Company registered as a private Limited Company under The companies Act 2013 & it is a DPIIT recognized startup by Government of India.

The company aims to provide world class food & drink products through its chains of outlets running across India under the Live Kitchen Mode of Business.

The company is engaged in the Franchise model of business whereby it delivers the brand name Authenticity & the agreement is made for mutual cooperation & support among the franchisee & Franchisor.

tea franchise chai franchise by chaai seth

Bractburd & Chaai Seth History

  • beginning

    The Start

    It all started when the Founder Mr. Arpit Raj was perusing his BBA-Tourism Travel & Hospitality in Shillong. In order to meet the mid-night cravings of the local students and people, the concept was started way back in 2015 and continued till 2018 in informal way to deliver foods by own source to the local students and people.

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    The Break & Professional working exposure

    After going through college placements and attaining the technical know how of running and operating a business through practical exposure in the franchise domain, the informal way of business was getting more exposure towards a formal way of conducting business and the requirements of team and professionals required was analyzed and achieved during the period from 2018 to 2019.

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    The Incorporation of the company

    Soon after gaining enough practical exposure of the Food and Beverage domain and the franchise business Industry, Mr Arpit Raj along with other team members incorporated a Private Limited Company to start his entrepreneurship journey full time. The company was incorporated on 30 August 2019 and all required licenses was taken this year only to start the business operation on full time.

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    launch of Brand - Chaai Seth

    The company planned to work in the franchise domain by the trade name of chaaiseth, and accordingly all type of licenses and other formalities as required by the laws of the land was taken into consideration and availed from the govt agencies.

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    Registration of Trademark - BRACTBURD

    A trademark was registered on the name of the company "BRACTBURD" and a intellectual property was created under class 43, the certificate of registration of Trademark was granted on 8th August 2020.

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    Registration of Trademark - CHAAI SETH

    The official tradename of the company was accepted as Trademark under the Trade Marks Act, 1999. The registration was done on 18th September, 2020 under class 43 as a "services for providing Foods & Drinks".

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    The Startup India Registration

    Seeing the long-term vision of the company to provide quality services and create employment and also generate revenue for the country, the company got the startup India Registration from the DPIIT  (Department for Promotion of Industry and Internal Trade) Ministry of Commerce & Industry, Government of India. The certificate was issued on 04th June 2021.

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    Export-Import License

    Seeing the potential of the Industry and further to exhale globally and operate into multiple countries and emerge as a domestic franchise provider having multi country operations of supply of product and services, we took the Import - Export license from the Directorate General of Foreign Trade,  Ministry of Commerce & Industry, Government of India. The IEC Certificate was granted on 22nd July 2021.

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    The Expansion & Team Building

    After gaining sufficient license and practical exposure of the industry we started working at fast face and accordingly multiple franchise outlets was opened and operated through out India under the trademark.

  • 4

    Starting of D'Burger Seth

    Seeing the unexplored potential of the domain and reach more of the industry and in order to specifically target the burger industry we launched our new Brand D'Burger Seth under the control and operation of the parent company BRACTBURD FOOD AND BEVERAGE (P) LIMITED in year 2023.

  • 5 years bractburd

    HAPPY 5 Years of Journey

    In year 2024, we have successfully completed 5 years of business operation, although on formal way we have over 9 years of experience, but taking things on legal way, wea re working in the industry since 5 years and lot more years are yet unexplored, we are eagerly waiting to welcome all our franchisee partners for the franchise in your city, join hands with us to provide quality foods and give a wonderful experience to all our potential customers.